Have you ever placed a bet, only to later realise that you missed out on a bigger win due to fluctuating odds? Enter the Best Odds Guaranteed promotion ā an assurance that your online bookie is providing the most competitive odds on all UK and Irish betting markets.
Best Odds Guaranteed Bookmakers in 2024
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Bet Ā£10 & Get Ā£50
Payment methods:
    
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. Bet Responsibly. #ad |
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Bet Ā£10āÆGet Ā£30 in Free Bets
Payment methods:
 
18+ New customers only. Opt in, bet Ā£10 āÆor more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get Ā£30 in Free Football Bets, selected markets. Free Bets expire in 7 days. Full T&Cs apply. Please gamble responsibly. #ad |
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Bet Ā£10 get Ā£40
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18+ New UK & ROI Customers only. Min deposit & bet Ā£/ā¬10 at minimum odds 1/2 to qualify for 4x Ā£/ā¬10 Free Bets. Certain deposit methods and bet types excl. Free Bet valid 7 days, stake not returned. Restrictions +Full T&Cs apply. Bet Responsibly. #ad |
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50 Free Spins when you play Ā£10
Payment methods:
  
18+ New cust only. Opt in & deposit Ā£10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. T&Cs apply. Full T&Cs apply. Bet Responsibly. #ad |
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Ā£30 Matched Free Bet if your first Acca loses + 100 Free Spins ź¦
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š Ā£30 Matched Free Bet if your first Acca loses + 100 Free Spins
Payment methods:
18+ New UK customers only. Min Stake: Ā£5. Maximum Free Bet: Ā£30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (Ā£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. Full T&Cs apply. Bet Responsibly. #ad |
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Bet Ā£10 Get Ā£20 in Free Bets
Payment methods:
18+ New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit Ā£10. Min stake Ā£10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won't apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. Full T&Cs apply. Bet Responsibly. #ad |
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Bet Ā£10 Get Ā£50 in Free Bets
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18+ New customers only. Register with BETFRED50. Deposit Ā£10+ via Debit Card and place first bet Ā£10+ at Evens (2.0)+ on Sports within 7 days to get 3 x Ā£10 in Sports Free Bets & 2 x Ā£10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. Bet Responsibly. #ad |
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Bet Ā£5 Get Ā£20 in Free Bets
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18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + Full T&Cs apply. Bet Responsibly. #ad |
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Bet Ā£10 Get Ā£20
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18+ New Customers Only. Opt in and bet Ā£10 on football (odds 2.00+) within 7 days. Get 4xĀ£10 Free Bets for set markets and a Ā£10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max Ā£250. Rewards expire in 10 days. Full T&Cs apply. Bet Responsibly. #ad |
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Ā£20 Backup Bet
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18+ New UK players only | Min deposit req. Ā£10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake Ā£10 | Max stake Ā£20 | Min Odds 2/1 (3.0) | Max FreeBet Ā£20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | Full T&Cs apply. Bet Responsibly. #ad |
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What Are Best Odds Guaranteed?
The core idea behind Best Odds Guarantź¦eed (BOG) is that you are guaranteš ed the best odds to get the biggest returns from your successful bet. However, the specifics can be a touch more complicated, so you should note the following:
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āBest Odds Guaranāteed' refers to the best odds that your betting site can poš¼ssibly provide.
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Pre-match odds fluctuate all the time before an event begins, which means that you get the best possible option ź¦ out of those fluctuations.
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It does not mean that if you were to place a bet on one outcome, and as the event goes on it becomes clear that the outcome is increasingly ušnlikely, that you can benefit from higher odds.
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Bookmakers often begin this offer at different times. So, the promotion may only apply to bets placed after 9am on race day. In fact, there has been a recent trend of bookies changing their promotion to šonly count on the day of the race past a certain time. Check terms and conditions or ask customer service for details on the Best Odds Guaranteed times.
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Some bookmaš„kers have restrictions when it comes to multiples, and obviously betting limits still apply.
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These promotions are generally found on horse racing, and sometimes racing.
For example: You bet on a horse on an eāarly price of, say, 9/1 odds. But before the race begins, those odds change to 11/1. Because the latter represents longer odds, the payout is larger, and without Best OšŖdds Guaranteed, you would simply have to accept the lower odds you initially went with. BOG means that even though you took the 9/1 odds, you still get the payout from the 11/1 odds.
The Best Bookmakers With Best Odds Guaranteed
To distinguish theā bookies with the highest odds, Iām basing my recommendą·“ations on the following:
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Diversity and quality of horse racing markets: I scrutinise the range and calibre of horse racing markets wź©µhich incorporate this offer.
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Overall standards as a horse racing betting site: While a BOG promotion can ensure you get the best odds, I also want to make sure you get the finest experience. Thatās why when determinišng the premier online bookmakers with Best Odš§ds Guaranteed horse racing markets, Iām also talking about the broader user experience
This means that youāre getting the largest variety of markets for more betting opportunities and a more interesting experience. Theź¦ best odds bookies can also provide promotions that work alongside BOG for extra value, like extra places or enhanced ACCA odds.
Then thereās the usability of the site/appš itself ā whā¦ether itās suitable for newcomers and reliable.
The rules for the promotion must also be transparent and competitive. For instance, while Best Odds Guaranteed offers ašre mostly consistent across bookmakers, some may offer different BOG starting times with anywhere from 8am to 1pm being common. The earlier the time, the better the offer.
With that in mind, hereās my špick for the tip top, cream of the BOG betš·ting crop.
bet365 ā For Consistent Excellence
What makes bet365 so special as a betting site iį£s that they are such a steadfast all-rounder. Let's break it down below:
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Wide Range of Betting Markets: bet365 offers an impressive variety of markets for horse racing, even for regular races, not just the big events. For example, a race at Sedgefield had over 180 different betting options, including unique bets like trifecta and tote markets, as well as each way extra odds.
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Flexible Betting Options: You can place bets in various ways, such as betting on a horse not to place š±or betting without considering the favorite. This adds excitement to races with uneven line-ups.
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Consistently High Odds: While bet365's Best Odds Guaranteed mainly applies to UK and Irish markets, they offer some of the best odds. For instance, they had better odds for the favorite in a Tramore race compared to other bookies. In this example, the favourite to win the 15:30 race was Whereās My Jet, for which bet365 provided odds of 1/5. Matchbook and Betfair offered them at shorter odds of 2/9.
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Coverage of Smaller Events: bet365 also covers smaller events at courses like Musselburgš¦āØh, Thurles, and Taunton, keeping you engaged with the sport throughout the year.
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User-Friendly Platform: bet365's platform is known for being easy to use, both on mobile and desktop. The betting process is streamlined, allowing you to easiš¤Ŗly switch between different types of bets andš§ø view potential returns.
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Customisable Bets: The Bet Builder and Cash šŖOut features, including Partial Cash Out, gišve you more control over your bets, letting you tailor them to your desired risk level.
When you take all the above into account, you end up with a well-rounded betting site that not only has a strong focus on hoź¦rse racing, but also provides a mix oą± f good odds, wide market coverage, and user-friendly features, making it a top choice for both casual and serious bettors!
Highlights
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Comprehensive UK and Irish race coverage
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Broad stake limits
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Excāellent Bet Builder further enhances market versatility
BetVictor ā A World-Class User Experience
At BetVictor, user experience takes center stage, making this operator an often-overlooked gem amongst the best online booš °kies. Let's take a closer look at what this platform has to offer.
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Exceptional Customer Service: BetVictor's customer support is available 24/7, providing quick and informed responses to any queries. This level of support ensures a hassle-free experience. They provided me with comprehensive answers on any question I had at any time of day, by an informed team who always responded within minutes. With such support, itās šhard to imagine ever feeling lost.
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Attractive Betting Promotions: The site offers various sports betting promotions, including a Horse Racing Welcome Offer where you get Ā£40 in free bets for betting Ā£20. Also, their “Run For Your Money” offer ź¦gives a cash refund if youź§r horse loses at the start of a race.
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Generous Odds: BetVictor's Best Odds Guaranteed (BOG) promotion, which is accessible with just a Ā£1 stake, provides great odds across ną¹umerous markets.
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User-Friendly Website: The website is ešasy to navigate, perfect for both beginners and experienced bettors. With a low minimum deposit of just Ā£5, itās accessible to a wide range of users. The horse racing market page is well-designed, making it easy to find information on upcoming races, including odds, start times, and track details.
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Efficient Betting Interface: The site's layout allows for quick access to popular races and detailed information on all runners, ensuring a smooth betting experienceā whether you're a casual or serious bettor.
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HD Livestreaming: BetVictor offers high-quality live streaming with comprehensive statistics and information. This feature is available to anyone with a positive accoušnt balance and enhances the betting experience by aš§øllowing users to watch races live.
This is a site that goes to incredible lengths to provide the finest horse racing experience possible, with a well-rounded platform that is not juź¦st functional and practical, but excitingš°.
Highlights
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Ideal for newcomers
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Get started with BOG markets for Ā£1
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Well-presented race details
Coral ā An Abundance of Extras
If Coralā were to rest on their laurels as one of the most trusted betting sites in the UK, they would probably maintain a strong user-base.
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Consistently excellent odds backed by the Coral Best Odds Guaranteed is but one example of their exceptional standards. At Coral, the best possible is their baseline, including great margins on betting odds and excšellent live betting odds.
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Additionally, having the top odds goes further when thereās such immense coverage of races (both pre-match and live) covered throughout tź§he UK and Ireland, including varied and creative specials plus a comprehensive āBuild Your Betā feature.
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And itās far from the only promotion available at Coral. Further enhancing your online gaming experience is a plethora of exciting betting promotions alongside best odds 100+ markets.
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These include all kinds of free bets, available for newcomers, even available as an in-play horse racing free bet, which makes it a perfect fit for Coralās live streaming options. Thereās also extra place offers, other odds related promos such as bet boosts and Racing Super Series,š¦ where you can win huge cash prizes for making several correct seleź§ctions.
And of course, all of this is backed by a bookmaker which in general has earned their standing as a pillar of UK betting, with reliable bankiź§ng, impeccable security, competitive odds, top-tier customer service and a wonderful live experience.
Highlights
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BOG part of awesome promotional ensemble
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One of UKās most trusted betting sites
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Fantastic āBuild Your Betā feature
LeoVegas ā The Surprise Stand-Out
LeoVegas provide fantastically competitive odds across dozens of sports and countless events, with their LeoVegas BOG offer being the ultimate example of their comšmitment to being a real contender amongstāØ your better-known sports betting sites.
In fact, I view their experience as a casino as a plus point. The excellent design which makes the site such a breeze more broadly is on full display here, with šdetailed statistics and graphics to lay ošut the action in a user-friendly way.
And of course, the mobile accessibility via dedicated Android and iOS betting apps, round the clock customer supį£port, transparent terms and excellent security features work just as well, whether youāre looking for a fast betslip settlement or just to spin the reels.
Moreover, the choice to do both is always there. Looking for a generous jack-of-all trades? LeoVegas is likely to surpršise you as one of the best odds guaranteed bookies on the market rš„ight now.
Highlights
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Ideal for sports betting and casino fans
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Beautiful, intuitive design makeą½§s most of racing markāets
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BOG ensures first-rate returns
Betway ā Pre-Match Specialists
Betway stands amongst the pinnacle of premier bookmakers, particularly in the realm of pre-match markets, although their live streaming, robust bet builder and cash out tools ensure that their ongoing odds remain highly compš«etitive.
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The breadth of pre-match markets is truly comprehensive, both international and encompassing local races just as readily as the illustrious likes of the Grand National and Cheltenham.
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Their ultra-competitive šÆUK and Iriš§sh odds are secured by the Betway Best Odds Guaranteed promotion.
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In fact, with their #BetYourWay feature, you can view tšhāe number of racing markets to be near limitless.
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All this helps put Betway among the optimal choices for accumulator betting enthusiasts. They make the most of their epic selection of markets with an intuitive and easy to understand acca betting interface backed with consistent promotions in addition to the horse racing Best Odds Guaraź¦nteed offer.
Plus, Betway caters comprehensively to the needs of its users in the UK, with the best payment methods including debit cards, e-wallets, and pre-paid cards at a reasonable starting limit of Ā£10 and fast withdrawals. Vitally, they also extend their seamless functionality to virtually all modern mobile devices with dedicated apps for Apple, Android, and even Windows Phone users.
Highlights
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Fast bet acceptance time
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Top choice for acca betting
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#BetYoāurWay further elevatį£es excellent market selection
BoyleSports ā Keep Up With All the Action
BoyleSports boasts a fantastic collectišon of horse racing markets backed by an exceptional bookmakers Best Odds Guaranteed promotion.
In fact, if thereās a problem to be had with the quality of markets, itās that you may be spoiled for choice. Thatās why their daily betting news and promotions,ź¦ many of whšich help highlight the most interesting racing markets of the day, are such a wonderful addition.
Their live offering is also a polished, immense experience. Simply click the āin-playā button at the top of the screen to easily discover whatās avaišlable. When it comes to horse racing, itās almost always an ample supply. And that includes plenty of details on each race. In addition, livestreaming options always sweeten the deal.
Boylesportsā design is excellent across all platforms, but itās the sleek and intuitive interface of their mobile apš¼ps which I recommend as the optimal way to take advantage of their BOG offer.
Highlights
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Superb mobile apps
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Immense details on races
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Lots of odds to take advantage of BOG promotion
Most Offered Sports With Best Odds Guaranteed
Horse Racing Best Odds Guaranteed
For Best Odds Guaranteed on horse racing, betting sites normally accept bets which have been placed on race day, while ante-post and in-race bets are not eligible for the promotion. Here, I suggest reading the BOG terms on the betting sište of your choice ź¦Æto be sure of the details involved.
My top suggestion for horse racing BOG promotions would be bet365, BetVictor and Coral.
Greyhound Racing Best Odds Guaranteed
When it comes to greyhound racing, there are many betting sites which offer BOG. The way it works is just the same as Best Odds Guaranteed horse racing. If you happen to place an early bet on race day at 8/1 but the odds on that dog go up to 12/1 before the race, you are guaranteed to get the winnings just as if you placed your bet when the odds where the longest.
Some of the top betting sites to offer BOG on greyhound racing are bet365, Paddy Power, Coral, William Hill and Ladbrokes.
INFO
While other sports may not offer BOG promotions, there is a broad scope of difference between the odds quality provided by different bookmakers. To help you navigate away from the rest and towards the best, check out our betting odds comparison guide.
Want To Know More?
To help you decide which š®Best Odds Guaranteed bettinš·g sites UK are right for you, I've written highly detailed guides on the top bookies and their BOG, which you can find below.
More Offers
ThePuntersPage Final Say
Best Odds Guaranteed is a bonus no racing fans should miss out on. In fact, if horse racing is a key reason for you wanting to use a sportsbook, I would genuinely consider this to be a deal-breaker. Odds are the bettorās bottom line when it comes to your potential winnings, meaning that thereās arguably no promotion as powerful as this ā at least within its selected sports.
Best Odds Guaranteed FAQs
No operator can consistently be the bookmaker with the highest odds. However, if you look for the Best Odds Guaranteed promotion, you can rest assured that you are getting theź§ best possible odds from that operator regardless of when you pš laced your bets.
Yes. If you think that a market offers a decent chance of return, then the higher the odds the better (higher meaning larger retuš„rns). There are, however, other considerations which can impact your potential winnings, such as stake limits and other odds related promos.
Reasons include recent performance of a runner, new information on the fitness of a horse, weather conditions, jockey changes or non-runner deductions. Thereās also the impact of market sentiment. In other words, šif a significant amount of people back a particular horse, the odds can adjust to reflect this. These are just some examples. Anything that could cause bookmakers to change their perception of the likelihood of an outcome can lead to a price change.
Whichever odds provide you with the greatest return are considered the best odds. Anything which provides what you believe to be a fair return, are good odds. You can also consider good odds to be those which contribute to a reasonable bookmakerās margin on betting options. In oš ther words, when you calculate all odds and convert them to a percentage, how much over 100% they come to. The closer that number is to 100, the better the odds.
The best way of ensuring youāre getting the best odds as often as possible, at least on UK and Irish races, is to only use operators which provide Best Odds Guaranteed and to check the terms and conditions for all the important details. You should also exclusively bet with those with a reputation as being among the best online bookies. Any of my recommendations on this page will fit the bill. You can even sign up to multiple betting sites without issue, to ensure you get the largest returns on as māany races as possible.
While I donāt wish to attempt to read the minds of betting site executives, I believe the most likely reason they offer this promotion is ź¦”to get you to choose them over the many, many other sportsbook options in such aļ·ŗ fiercely competitive market.
Barring any limits on your accošunt, you should be able to place as many BOGš bets as you wish, both pre-match and live betting odds. In fact, such an offer should have no bearing on how often you are able to bet.
While best odds guaranteed is simple, be sure to check out the terms and conditions regarding things like maximum payouts, applicable betting markets and timeframes you can useš the promotion in.